Pay Range
Annually:
$140,000 - $220,000
No equity
Description
*Key Responsibilities: *
Strategy
Define the high level growth strategy for both our established programs and any new programs launched
Contribute to our company-level strategy planning process and advise on prioritization of major initiatives from a growth perspective
Own the allocation of our growth budget across internal/external headcount, tools, and paid marketing channels in order to ensure optimal use of resources
Data & execution
Leverage our growth data to measure the impact of our efforts and find actionable insights to inform future strategy
Ensure the successful execution of all functional areas under the growth umbrella through effective leadership, including but not limited to: sales & admissions, SEO, paid advertising, affiliate marketing, email marketing and automations, CRO of the dotcom experience, social media marketing, webinars and events
People Management
Directly manage our growth team, helping them to perform at their best and grow in their careers
Evolve the org structure of the growth team to help achieve our business objectives
Empower the growth team through the implementation and analysis of job descriptions, growth ladders, progress reviews, and engagement surveys within our established structures and cadence
Demonstrate the impact of the team’s work on key product and business metrics
Cross functional collaboration
Work with cross-functional partners to create and achieve company and team-level OKRs through an effective growth roadmap
Support and collaborate with peers to bring growth insights and perspectives to cross-functional efforts
Partner with Head of Design to ensure our brand image is consistent across all marketing channels and that it accurately reflects our brand identity
The Successful candidate will have:
A passion for education, design, and creative work
An analytical, process, and data-driven mindset as well as strong problem-solving skills
A high level of proficiency with using both spreadsheets and third-party tools for data analysis (GA4)
Strong organizational skills, work ethic, and attention to detail
Genuine excitement about working on the future of education with a small, talented, mission-driven team
Minimum 2+ years experience working with Google Analytics 4
Minimum 10+ years experience in growth marketing
Minimum of 5+ years in people management
Exceptional English language skills in both written and spoken communication
